Shane Horgan Kick-Starts ‘Racism is Wrong’ Campaign

Leinster and Ireland rugby star Shane Horgan has lent his support to a new anti-racism campaign – ‘Racism is Wrong’ – which stretches across Louth and Monaghan and the Northern council areas of Newry & Mourne, Armagh, Banbridge and Craigavon.

Shane visited his home county recently to record a campaign advert for LMFM and visit St. Oliver’s Community College, Drogheda which educates children from over 42 different nationalities.

The ‘Racism is Wrong’ Campaign is the brain-child of the PEACE III Southern Partnership, which works in conjunction with Louth and Monaghan councils. The campaign is being delivered by the Challenge of Change priority and is part-financed by the European Union’s European Regional Development Fund through the EU Programme for Peace and Reconciliation managed by the Special EU Programmes Body.

Challenge of Change aims to do the following:

  1. To develop, promote and facilitate integration of migrant workers and local communities.
  2. To improve understanding and support between local communities and migrant worker or minority ethnic communities
  3. To change perceptions and stereotypes in relation to minority ethnic communities.

‘Racism is Wrong’ is also endorsed by high-profile Challenge of Change champions such as GAA stars Benny Coulter from Down and Oisin McConville from Armagh and television personal Pamela Ballantine.  Local champions include Senator Mark Deary and local councillors Gerald Nash, Frank Maher, and Tommy Byrne.

Shane commented: “I am supporting the ‘Racism is Wrong’ campaign in order to help end racism in our community so please lend your support to the ‘Racism is Wrong’ campaign and embrace a multi-cultural and diverse society”.

The campaign has established its own website and will publicise the ‘Racism is Wrong’ campaign through local billboard, radio and newspaper advertising.